Left Hand Path is a bar in Bushwick, Brooklyn. It serves excellent cocktails and food in a warm and welcoming environment. The textures of the interior (unfinished wood, green tiles, and upholstered banquettes and chairs were points of inspiration.
The style of the lettering was inspired by classic neon glow. The decorative shapes echo the brass rivets and unfinished square nails. The rust and the gold tones convey the welcoming coziness.
I applied the branding new promotional pieces and menus. My goal with this project was to deliver a clean and versatile identity. I also set the client up with templates so he can update the menus as needed.